McLaren Racing signs memorabilia licence agreement with The Memento Group

The Memento Group (TMG), the UK-based sports licensing, retail and memorabilia business, has confirmed a new multi-year licence agreement with Formula 1  team McLaren Racing allowing authentic, race-used memorabilia to be sold through www.f1authentics.com – F1’s official memorabilia platform.

The multi-year licence agreement will extend the relationship between McLaren Racing and The Memento Group until the end of the 2024 F1 season and is the largest commitment the F1 team has made to date to the F1 Authentics ecommerce platform.

Under the terms of the agreement, McLaren Racing will release official components and bodywork for the first time alongside heritage items and racewear pieces that have been available on F1 Authentics since 2019.

Barry Gough, CEO of The Memento Group (TMG), owners of F1 Authentics, says: “McLaren is a name steeped in F1 history. It is the second most successful Formula One team having won 12 Drivers’ Championships, eight Constructors’ Championships, and 183 races – one of which was claimed as part of a fantastic 1-2 at last season’s Italian Grand Prix.

“As a team on the rise, and one with an extremely loyal fan base, this is a great time to enhance our partnership. It marks an important step in giving those fans exclusive access to authentic merchandise, the latest memorabilia and for the first time ever, race-used McLaren car parts and bodywork.”

Lindsey Eckhouse, Director of Licensing, eCommerce & esports at McLaren Racing, adds: “We are delighted to be extending our relationship with the Memento Group and F1 Authentics. The addition of official components and bodywork, which will be available for fans to purchase for the first time, allows us to give components a new lease of life and supports our mission to provide positive solutions to sustainability, through our people, technology, processes, operations and partners.”

F1 Authentics launched in 2019 and includes an online shop and auction featuring past and present F1 memorabilia, such as used race wear as well as bespoke show cars and restored ex-race cars. Each item of memorabilia features an authentic hologram that can be digitally registered.

Working directly with F1 teams and drivers, F1 Authentics also presents official licensed products. The Memento Group holds licence agreements with the following F1 teams: Mercedes-AMG Petronas Formula One Team, McLaren Racing, Alpine F1 Team, Aston Martin Cognizant Formula One Team, Alfa Romeo F1 Team ORLEN & Haas F1 Team.

For official McLaren Racing memorabilia and more visit www.f1authentics.com.

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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