MDL brings Italian fashion brand Premoli + Di Bella into the pets market

Maurizio Distefano Licensing, the licensing manager for the fashion brand Premoli + Di Bella, has detailed the launch of a new retail collection Premoli + Di Bella Pet Design, produced under a licensing agreement with Ferribiella Spa.

Available in Italy’s leading pet stores since late 2020, the first collection from Premoli + Di Bella Pet Design launches with an ‘Iconic’ theme, underlining the creativity of Giovanni Premoli and Dario Di Bella. The range includes velvet beds for dogs and cats, soft blankets for home pet use, raincoat ponchos, gym-style suits and more.

Several other releases are on the way, each one offering a specific new theme created by the two young designers whose bold creativity has seen them dubbed ‘the Stylists of the Third Millennium’.

All will bring together products that aim to combine the innovative and the functional for their target audience of animals and their owners. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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