Maurizio Distefano Licensing, the Italian licensing agent for the new animated TV series Gigantosaurus, has secured the first two agreements for the market, striking partnerships with Clementoni and Dino Bikes.
The CGI action-comedy series, following the adventures of a group of young dinosaur friends, has been airing in Italy on Disney Junior since April, and will soon arrive on the national public broadcasting network Rai.
The European toymaker, Clementoni is among the first deals to have been secured Italian market. The toy specialist will now develop a range of Gigantosaurus themed puzzles for the pre-school market. Clementoni is joined by Dino Bikes, a major player in the bike industry since 1920, who will be producing a special range of licensed bikes.
Clementoni’s puzzles will feature colourful images of the intrepid friends and their dinosaur home. They will available in supermarkets, hypermarkets, toys chains and specialist stores from January 2020.
Meanwhile, Dino Bikes will offer children’s bicycles at a number of wheel sizes from 10-inch up to 16-inch and runner bikes. All will be illustrated with images of the stars of the show. The range for the very young will also include helmets and bike accessories.
The bikes will be on sale in the major retail chains, specialised bike stores and children’s stores from January 2020.
Produced by Cyber Group Studios and directed by Olivier Lelardoux, Gigantosaurus, has been showing on Disney Channel US since January, 18 and on Disney Junior worldwide (excluding India, China and Taiwan).
Gigantosaurus is also set to premiere on a number of major broadcast networks, including RAI in Italy, France Télévisions, Germany’s Super RTL and SRC (Canada). It will also appear on Netflix in most territories.
Based on the book by popular kids’ author Jonny Duddle, Gigantosaurus is an entertaining new series which follows the adventures of four young dinosaur friends – Rocky, Bill, Tiny and Mazu – as they explore their world and try to find the Gigantosaurus – the biggest, fiercest dinosaur of all.
The show has already also inspired a toy line that will be created in partnership with brand owner Cyber Group Studios and the master toy licensee Jakks Pacific, Inc. In addition, a video game for kids and families, created by Outright Games in partnership with Cyber Group Studios, will feature the four dinosaur heroes in a new action-packed story.
MDL is targeting a number of other categories, including homeware, apparel, gifts, games and stationery, as it introduces Gigantosaurus into the Italian merchandising market.
Maurizio Distefano, founder and president, MD Licensing, said: “Gigantosaurus is already making a strong impact on the broadcast market and, at the same time, attracting the attention of some notable licensing partners across a number of important categories.
“We’re thrilled to welcome Clementoni and Dino Bikes to what we are sure will be a fast-growing family of Gigantosaurus licensees in Italy.”