The new Brands and Agents area of Licensing Expo will be packed with more than 1,800 consumer properties at this year's show, Advanstar has confirmed.
Consumer goods categories such as household, automotive, publishing, sports, food, beverage, corporate and non profit will be highlighted in the new area.
Among the 1,800 are household names including P&G's portfolio, Stanley and Elmer's, while Honda, BMW and Lamborghini will be showcasing the automotive category. In publishing, The New York Times and Condé Nast among others will take their place, while in sport, NBA, MotoGP, Everlast, Lonsdale, Liverpool FC and Slazenger among others will be on display.
In the food and beverage world, brands such as Mars Retail Group, Pop Tarts, Tootsie Roll and Coca-Cola will showcase their portfolios, alongside non profits, private organisations and government agencies like Oxford University, US Army, Boy Scouts of America and the US Postal Service.
There will also be more than 3,200 art, character, entertainment and fashion brands on the showfloor.
"The Brands and Agents area of the Licensing Expo will be a hub of heritage, prestige and pop culture brands, as well as a melting pot of what's hot in the world of licensing," said Jessica Blue, VP of Licensing Expo. "The new show layout has allowed us to broaden both the scope of brands exhibiting and the number and diversity of attendees."
Licensing Expo runs from June 18th to 20th at the Mandalay Bay Convention Center, Las Vegas.
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