The judging panel has been revealed for this year's License This challenge at Brand Licensing Europe.
The 2011 panel of the Dragon's Den style challenge will be chaired by Andrew Kerr, MD of Aoh!K Commercial. He will be joined by Oliver Dyer, MD of Skew Studio; Eric Huang, publishing director, media and entertainment at Penguin Group; and Patricia de Wilde, licensing director, Marathon Media and president, F2D2.
Entries are now being accepted for the challenge. The panel will review all entries before creating a shortlist of four properties.
These are pitched to the panel in front of a live audience at the Licensing Academy on Thursday October 20th. The winner will receive a fully furnished stand at BLE 2012, worth an estimated £4,500, so that the new property can be brought back to market next year.
"I am delighted to be chairing such a strong panel to judge the License This challenge this year," Kerr said. "Last year's finalists have all gone on to achieve licensing success with their brands, so we know that this is a valid and useful platform for emerging properties."
BLE takes place at London Olympia from October 18th to 20th.