Advanstar: Vegas 2010 was highest attended show in years

International visitors up 14 per cent; key exhibitors renew for 2011.
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Licensing International show director Liz Crawford has said that this year's event had been its highest attended show in "many years".

Notably, the first day saw more visitors through the doors than the entire three days of last year's show.

The event - held at the Mandalay Bay Convention Center, Las Vegas from June 8th to 10th - had an increased pre-registered attendance of 21,000, more than 15 per cent over last year. International visitors also increased over 14 per cent for the three days, with delegates from Japan, France, Mexico, UK, Russia, Spain, Singapore and China.

"The 2010 show was our highest attended show in many years," confirmed Crawford. "We were thrilled with the quality of attendees, and the quantity of key retailers and international visitors to the show. Customer feedback has been overwhelmingly positive."

The 2011 show - due to be held from June 14th to 16th - is already shaping up well, with a number of major exhibitors renewing their booth space.

Crawford continued: "The proof is in the numbers, with the increased attendance and quality our showfloor is already booking briskly, with 75 per cent of the floor already sold out for next year."

To read's review, including what licensors, licensees, agents and retailers thought of Licensing International 2010, click here.


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