AUSTRALIA: Music trivia show gets board game treatment

Imagination Entertainment reveals deal to produce game based on Spicks & Specks.
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Australian top rated music trivia show Spicks & Specks is to be turned into a board game, following a deal between Imagination Entertainment and Australian Broadcasting Corporation (ABC).

Imagination will work closely with ABC producers and hosts to adapt the TV show into a music trivia board game. It is promising the game will be interactive, like the show, which is hosted by Gold Logie nominated comedian Adam Hills. Players sing, doodle and dance their way through music trivia to win.

"Retail interest has been very strong and taking into account pre-orders, it looks like being one of the year's best selling games before we ship a box," said Imagination Entertainment's CEO, Shane Yeend.

ABC licensing brand coordinator, Danielle Burrows, added: "The Spicks & Specks brand is a proven hit, with the interactive DVD game selling in over 7,000 units in its launch week in August 2007, as well as becoming the second top selling DVD in ABC Shops throughout the month of December."

Imagination Entertainment is Australia's largest arts and entertainment exporter. It launched into the social games category with Battle of the Sexes some 12 years ago.

"Imagination is home to some of the hottest licences across the globe, including the BBC's Planet Earth, and we are excited to now be working with ABC on one of Australia's most popular game shows," Yeend added.

"The ratings are in excess of one million viewers per episode and our partnership with ABC complements our ever expanding suite of television game show franchises."


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