BBC Worldwide has revealed a successful end to 2008, with two of its flagship brands in the top ten performing toy licences of the year, helping the firm to the position of second biggest licensor in the UK.
The commercial arm of the BBC ended 2008 with a 11.5 per cent market share and 15 per cent growth year-on-year, according to NPD data.
Neil Ross Russell, who restructured the division shortly after joining as MD in the latter half of the year, attributed the success to the strength of the brands, as well as the relationship between BBCW and its licensing partners.
"In the Night Garden and Doctor Who are both fantastic properties in their own right," he said. "Maintaining and growing their success is the result of the excellent work for our UK licensing team, headed by Richard Hollis, and the pedigree of the licensees we work with."
In just over a year since launch, In The Night Garden ended 2008 as the second biggest licence, generating £33.1 million in licensed toy sales. The property achieved triple digit growth in Christmas sales compared to 2007 (Source: NPD, December 2008).
Doctor Who, meanwhile, was the ninth biggest toy licence for the year. The property generated £17.7 million in licensed toy sales, with action figures proving particularly popular. Doctor Who five-inch figures were the fourth best selling item in the action figure category and 11th in the overall toy and games market.