BLE 08: Early numbers see Advanstar celebrate

Initial figures show this year's event in line to equal success of 2007, which saw 5,488 head through Olympia's doors.
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The tenth Brand Licensing Europe is on track to equal the success of 2007's record breaking event, which pulled in 5,488 attendees and 4,301 pure visitors, according to Advanstar.

In addition, over 40 per cent (73 out of 181) of the companies exhibiting at the show - which ran last week (October 1st and 2nd) at London's Olympia - rebooked while still on-site.

These include Aardman, Beanstalk, Dorna Sports, Jetix, Manchester United, Target Entertainment Group and Vooz Media, as well as decade-long show supporters BBC Worldwide Licensing and Hit Entertainment.

A number of companies are also looking to up their stand space in 2009 - among these being Chapman Entertainment and Entertainment Rights, plus newcomers this year Cartoon Network and Ludorum. European companies TV-Loonland and VipoLand have also confirmed an interest in increased space.

Advanstar also has a waiting list of companies wishing to exhibit for the first time in 2009.

A total of 181 companies from across Europe and beyond presented properties to the industry across the two days. More than 50 of these firms were first time exhibitors and 2008 attracted the highest number of exhibitors ever from mainland Europe.

"Advanstar has invested heavily into Brand Licensing Europe over its ten years, determined to create a trade event that fulfils all of the licensing industry's requirements, whether that's a platform to be educated, a place to network or as a facilitator for striking new business deals," said Jessica Blue, event director for BLE at Advanstar.

"When more than four thousand visitors poured through the doors of Olympia last week, and more than 40 per cent of exhibitors re-booked on site, we can be confident that all of that hard work has paid off."

Brand Licensing Europe 2009 will run from September 30th to October 1st at Olympia's Grand Hall, London.


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