BLE 08: The Reaction - Licensing.biz

BLE 08: The Reaction

Industry executives share their views on this year's Brand Licensing Europe.
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The tenth anniversary of Advanstar's Brand Licensing Europe show promised much ahead of its opening, and signs are good that this general optimism and enthusiasm was carried through the two-day event.

Indeed, Advanstar is confident of official figures equalling the success of the record breaking 2007 event.

Licensing.biz canvassed opinion from visitors and exhibitors to the event to find out what they thought.

What were the big talking points? Which key trends emerged? Did all the new additions from Advanstar work and what, if anything, would they like to see tweaked for 2009?

Click here to read the full feature.

If you would like to share your views on BLE 08, simply post a comment in the box below or email Samantha Loveday.

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