This week's Brand Licensing Europe is likely to have been the most successful show yet, with Advanstar confirming to Licensing.biz that initial figures point to record visitor attendance.
The show ran at Olympia on Wednesday September 30th and Thursday October 1st.
Dates have already been confirmed for 2010 - September 29th and 30th - with the event again taking place in the Grand Hall at Olympia, London.
"It's one thing being asked by our exhibitors if visitor numbers are up, but when they start telling you from the first morning there are more visitors than ever in the hall, you know the show has been a success and exceeded expectations," said Jessica Blue, event director.
"Of course, our exhibitors were exactly right and we are thrilled to confirm that initial figures point to a record visitor attendance at Brand Licensing Europe this year."