BLE 09 sales soaring

Equivalent of almost 80 per cent of last year's floor space claimed, more big names sign up.
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Sales for Brand Licensing Europe 2009 are up by six per cent with the equivalent of almost 80 per cent of last year’s floor space already claimed, Advanstar has revealed.

Licensing giants Warner Bros. Consumer Products, Sony Pictures Consumer Products and Chorion are among the most recent of more than 100 companies to pledge their support for the event.

At almost six months out the floorplan also includes many first time exhibitors: Annie Phillips, Characteristix, FitzRoy Media, Franklin Covey, Gateway 4M, Iona Cards, John Wylie & Sons, Jules Rimet Cup/Coralbay Management, Marilyn Robertson, Pimra, Premium Mobile Distribution, Softies & Cuties and Walker Books.

WBCP is returning to the show for the fifth consecutive year.

"The growth of Brand Licensing Europe - specifically the significant increase in retail attendance and European visitors - makes it a must attend show," explained Bruno Schwobthaler, SVP of sales and business development EMEA. "As an entertainment licensor the Screening Suite, coupled with the stand, provided the perfect environment for us to showcase our key brands and the initiatives supporting them."

Chorion, meanwhile, will have exhibited at the show for ten years this year.

"We think of it as our 'Open House' where we have the opportunity to talk to as many new potential business partners as possible and catch up with our long standing clients as well," said Bettina Koeckler, VP of licensing sales, UK and EMEA at Chorion.

Around 200 companies, 2,000 properties and over 4,000 retailers, licensors and sales promotion agents are expected to head to London Olympia's Grand Hall on September 30th and October 1st. For further details, click here.

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