Advanstar has revealed that Brand Licensing Europe 2010 has got off to a flying start - with 107 companies already signed up.
This figure is 15 per cent up compared to the same time last year for the 2009 show.
Companies including BBC Worldwide, The Royal Opera House, Classic Media, Lego, The Beanstalk Group, ITV Global Entertainment, Renault Merchandising, Ubisoft, Santoro and 20th Century Fox have all pledged support to the event.
In addition, 26 of the firms are headquartered outside of the UK, further underlining BLE's European credentials, while ten new companies have booked to date.
"It has been Advanstar's mission to grow and develop Brand Licensing Europe into the must attend event for the licensing industry across Europe," said event director, Jessica Blue. "While the 2009 event was a runaway success, we remain focused on this goal for 2010 to ensure that the business needs of our industry are met."
Brand Licensing Europe 2010 will take place on September 29th and 30th at Olympia's Grand Hall, London.