BLE 2010: License This shortlist revealed

Four finalists for Dragons' Den style licensing challenge unveiled.
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The four entrepreneurs who will go head to head at Brand Licensing Europe's License This: The Next Big Thing have been revealed.

Bondiband, a boys' action animation starring a rock band with very special musical instruments; Animaru, a graphic design property from UK artist Sophie Hinton; Made in Me, a web-based concept for young children, centred on story telling and imaginative play; and Gombby, a Portuguese animated pre-school series about a boy baker have all been shortlisted for the challenge.

All four will pitch to a judging panel in front of a live audience at 1pm on Thursday September 30th. They will then decide which concept has the best potential for an extensive licensing programme.

The winner will receive a fully furnished stand at BLE 2011 - worth an estimated £4,500.

"It was not an easy task, as we received many applications from all over the world, featuring a huge cross section of content," said Helen McAleer, MD of Walker Books and chairman of the judging panel. "The four ideas we selected all had something a little unusual and very appealing about them. We could see how licensing could play an important part in their future development and I am looking forward to hearing their creators' pitches."

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