BLE 2010: London 2012 team to speak

Q&A session will give insight into commercial, licensing and retail opportunities.
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Three key members of the London 2012 licensing and merchandising team will take part in a special question and answer session at Brand Licensing Europe next month.

London 2012 Vision - Retail, Licensing and the Olympic and Paralympic Games: The Story So Far will give delegates the chance to hear about the commercial campaigns surrounding the Games.

It will take place on Wednesday September 29th at 1pm in the Licensing Academy. Charlie Wijeratna, director of commercial negotiations, Simon Lilley, head of licensing and retail, and Warren Traeger, licensing manager for toys, games and souvenirs will all take part.

The session will be hosted by Kevin Roberts, the editorial director of SportBusiness Group.

"The London 2012 retail and licensing programmes are now full steam ahead, with some fantastic companies on board producing and retailing London 2012 merchandise," said Wijeratna. "The enthusiasm shown by the industry so far has been incredibly encouraging and we look forward to providing an update and outlining the remaining opportunities at the exhibition."

All Licensing Academy sessions are free to attend for show visitors who register in advance for their free show entry badge here.


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