BLE 2011 exceeds all expectations

Show is the "biggest and most well attended" in 13-year history.
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Total attendance for last month's Brand Licensing Europe was 7,431* according to new figures released by Advanstar.

A total of 5,610* retailers, licensees and sales promotion execs attended the three-day event at London's Olympia in October.

The show also recorded another jump in retail attendance, with a 22 per cent increase on 2010. Overseas attendance also increased again.

In addition, 25 per cent of visits to the show were made on day three.

"BLE 2011 has exceeded all of our expectations to become the biggest and most well attended event in its 13-year history," said Jessica Blue, event director. "The show has received exceptional coverage in the media, for the second year running, from the likes of BBC, Sky News, The Telegraph and Radio Times.

"The biggest successes, however, took place on the stands themselves, with exhibitors seeing new licensees and retailers from across the UK and Europe that they had not previously had the opportunity to meet with before."

Next year's show is due to run from October 16th to 18th at London's Olympia. Advanstar says that 150 exhibitors have already signed up, with 72 per cent of floorspace sold so far.

To read our review of BLE 2011, simply click here.

(* pending AEO audit)

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