The creator of UK-based social online gaming company Mind Candy, Michael Acton Smith is to share his expertise with delegates at Brand Licensing Europe, after Advanstar revealed he is to be the keynote speaker at this October's show.
The licensing programme for Moshi Monsters is now well underway, currently including a successful toy line from Vivid, books from Penguin and a self published magazine.
Mind Candy expects gross retail sales of all Moshi Monsters related product to be over $100 million this year alone.
Since launch, the online community has attracted almost 50 million users globally.
"Moshi Monsters is a hugely innovative and globally recognised property, making it the perfect fit for Brand Licensing Europe 2011's keynote speaker slot," said Humaira Kaiser, marketing director, Europe at Advanstar. "Michael's appearance at the show will continue to cement Brand Licensing Europe as the must-visit licensing event and we're very excited to welcome him to the show."
Acton Smith added: "We've had an amazing journey with Moshi Monsters over the last two years and I'm keen to share our successes, failures and thoughts on shaking up the licensing industry for a new digital age."
For further details on Brand Licensing Europe - and to register - click here.