Registration is now open for this year's Brand Licensing Europe.
The event will run between October 18th and 20th in Olympia's Grand Hall, London.
Organiser Advanstar is looking to build even further on the record breaking success of the 2010 show. The event broked all previous attendance records, with a total of 5,634 visitors, an increase of 16 per cent on 2009. The attendance for the 2010 event - including exhibitors - was 7,329.
Free admission is available until October 17th, after which it will cost £15. Click here for further details on how to register.
"Brand Licensing Europe saw a record number of deals being announced on the show floor last year, and more exhibitors from Europe than ever before," said Humaira Kaiser, marketing director, Europe, Advanstar, "proving once again that it is the must-attend event for the European multi-million pound licensing industry.
"With new initiatives being introduced for 2011 and 80 per cent of floor space already sold, this year's show looks set to create even more business opportunities."