The first day of Brand Licensing Europe 2012 has been a buzzy affair, with busy aisles and stands, celebrity appearances and some high profile announcements.
But, don't worry if you haven't had time to check out all the news - we've rounded it all up for you below.
Key headlines included:
Character Group named master toy for Looney Tunes
Peppa Pig multivitamins coming to the UK in 2013
NPD reveals top toy categories and licences
Moshi Monsters gets new international partners
BLE 2012: Top ten retail drivers
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