BLE 2014: Dennis the Menace and The Beano go digital

DC Thomson has revealed its extensive plans to launch the iconic comic in to the digital realm with a roster of interactive content for its official websites and social media platforms.
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Dennis the Menace and th cast of the Beano are entering the digital markeplace.

DC Thomson has revealed its extensive plans to launch the iconic comic in to the digital realm with a roster of interactive content for its official websites and social media platforms.

'These new intitiatives will aim to inspire increased positive play with the prankster duo and encourage fans to share content via new online communities,' read a statement from DC Thomson. 

The brand will now aim to engage with wider audiences through an enhanced Beano.com website, updated social media offerings on the official Facebook and Twitter pages as well as a series of brand new iOS apps including interactive comics and games. These new digital and social media initiatives join the recently released Dennis the Menace and Gnasher Prank Sticker app.

The firm will also be launching a dedicated The Beano YouTube channel this month. The channel will allow kids to safely share video content and create an online community that enables young fans to showcase their own pranks on parents and families.

Tim Collins, head of brands, DC Thomson, said:“The rise in digital technology and social media means that today’s consumers are interacting with brands a little differently. Despite being classic characters, Dennis the Menace and Gnasher still resonate amongst young fans and so it’s important for us as a licensor to give back fresh content to what is an overwhelming demand from our consumers.

"We’re moving with the times and have undertaken substantial research in understanding what our fans actually want. By working with our teams to develop exciting digital assets across a spectrum of platforms, we can now ensure a significant presence not only on TV, publishing and toys, but in all the other areas that today’s tech savvy generation are engaging with.”

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