This October's Brand Licensing Europe is set to be the biggest in the show's 16-year history.
The total floor plan for event - which runs at London's Olympia from October 7th to 9th - has already exceeded last year's, breaking all targets with just under two months still to go.
235 exhibitors have signed up, with over 55 of these being newcomers. The new exhibitors span categories including sports, entertainment, heritage and fashion.
Just some of the new faces include Bandai Namco Games, Boj, Chelsea FC, Games Workshop, International New York Times, National Museum of Royal Navy, Team GB, The Jim Henson Group, UEFA Euro 2016 and Von Dutch.
"The 16th annual Brand Licensing Europe event has already surpassed our expectations at this stage of the event cycle," said event director, Darren Brechin. "As we welcome back many loyal exhibitors, it's encouraging to see so many new faces attending the show and feel this growth is a strong reflection of the stability of the licensing industry as a whole."