BLE 2014 sees increase in overseas visitors and retailers

Show welcome 7,164 total visitors to Olympia last month.
Author:
Publish date:
Social count:
0
BLE 2014 show floor.JPG

Brand Licensing Europe welcomed 7,164 visitors to Olympia in October; a figure consistent with the record breaking 2013 event.

This year saw an increase in overseas visitors, according to organiser Advanstar, while there was a 28 per cent rise in retailers attending the show.

The event - which ran from October 7th to 9th - had 306 exhibitors, of which 88 were new, and floor space totalling 7,338 square metres - making it the largest BLE ever.

Exhibitor numbers increased all three of the zones - Brands & Lifestyle was up 25 per cent from 2013; Art, Design & Image grew by nine per cent; and Character & Entertainment increased by four per cent year on year.

This year's Retail Mentoring Programme was also the biggest since its launch five years ago - over 50 individual buyers from ten of the major UK retailers, and now officially forms part of Tesco's training programme for buyers.

"We couldn't be more thrilled with this year's event," said Darren Brechin, BLE event director. "Our key objective for 2014 was to deliver more qualified buyers, and we were looking to increase retail visitors by at least ten per cent, so to witness a staggering 28 per cent increase in retail attendees has surpassed all our expectations."

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.