Advanstar has added its first retail mentoring programme to this year's Brand Licensing Europe.
The programme has been launched in order to help junior and assistant buyers attending the show understand the complexities of the licensing industry and navigate their way around the show floor.
Guidance will be given on legal, technical and financial issues, as well as industry terminology and who owns the rights to which brands.
Senior retail buyers are nominating junior staff to receive one on one training, as well as the opportunity to shadow a licensor or agent.
Retailers backing the scheme so far include Sainsbury's and Mothercare.
"The attendance of retailers has been increasing steadily year on year and we are very excited about introducing this scheme, which is the first of its kind anywhere," said Jessica Blue, event director of BLE. "The programme has been put together after extensive consultation with participating retailers and focuses on nurturing retail talent in the licensing industry."