Brand Licensing Europe organiser Advanstar has revealed that Bruno Schwobthaler, senior VP of sales and business development at Warner Bros Consumer Products, will deliver this year's keynote address at the event.
Schwobthaler will be drawing on his experience from a career with spans Yoplait in France, Schweppes in Spain, Hasbro in Germany and WBCP in France to discuss compelling consumer propositions in a tough retail climate.
His address will take place at 1.30pm on Wednesday September 30th at the Licensing Academy.
Meanwhile, children's media conference Showcomotion and Peppa Pig creator Phil Davies will deliver a special address on Thursday October 1st at 12pm.
Davies will aim to give delegates an insight into what makes a winning children's TV programme, from screen to shelf.
All Licensing Academy sessions are free for visitors to the show to attend. Further details can be found by clicking here.