With Licensing International wrapped up for another year, Advanstar's London team is turning its attention to Brand Licensing Europe - with a major focus this year going on the new Interactive Game Zone.
Retail sales of interactive and gaming based licensed products generated $6.1 billion in 2007, with video game licensing being the fastest growing segment within entertainment licensing.
Indeed, 70 per cent of the retail buyers and licensees who attended Brand Licensing Europe in 2008 were seeking opportunities from the entertainment sector.
The new Interactive Game Zone will offer each participant the chance to demonstrate their products to licensees and retailers. Competitions, demos and screenings of the latest games will be running across the two day show.
The area will be limited to nine participants on a first come, first served basis.
Overall sponsorship of the zone is also available.