BLE welcomes new event director

Darren Brechin arrives with ten years' experience in the exhibition industry to replace Jessica Blue.
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Advanstar Licensing has appointed a new event director for Brand Licensing Europe.

Darren Brechin (pictured) previously held the same position for DMG Events (Canadan). He brings with him over ten years' experience in the exhibition industry, and is well placed to take over the strategic planning, growth, sales and day to day management of BLE, according to Advanstar.

"I am delighted to be taking up this position on one of the UK's fastest growing and most successful exhibitions," said Brechin. "I am looking forward to working with the team to build on the phenomenal success of the show that took place in October, which was the best attended in its 14-year history."

The 2013 BLE will see something of a step change, with the event merchandised into key three segments: Art, Design & Image; Entertainment & Character; and Brands.

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