BLE's Jessica Blue to speak at Confex

Show director to present case study of Brand Licensing Europe to events industry.
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Jessica Blue, the director of Brand Licensing Europe, will be addressing the events industry next week at the International Confex show in Earls Court 1, London.

Blue - a former event director of Confex - will aim to inspire visitors to 'Be alive during tougher trading times' alongside Trevor Foley of the Event Services Network on Thursday February 26th at 2.15pm and 3.15pm.

During her presentation, Blue will explain to visitors how they can survive the potential negative impacts of the recession on their events businesses, as well as presenting a case study of Brand Licensing Europe, showing how the Advanstar team turned the event around between 2005 and the present day, outlining the lessons learned along the way.

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