Blockbuster properties to screen at Brand Licensing Europe

Hollywood studios Marvel, Sony, Fox and Warner commit to October showcase.
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Four of the world's leading movie studios have pledged support for this October's Brand Licensing Europe event.

Marvel, Sony Pictures Entertainment, 20th Century Fox and Warner Bros Consumer Products will be among more than 200 exhibitors at London's Olympia on October 1st and 2nd.

The studios will unveil a number of licensing opportunities across a wide range of genres and categories, including Ice Age 3, Avatar, Fantastic Mr Fox, Iron Man 2, Wolverine, Spectacular Spider-man, Super Hero Squad, Thor, Captain America, New Avengers, Scooby-Doo, Batman, Harry Potter and Tom & Jerry.

Exclusive sizzles, trailers, teasers and film footage will be shown in the purpose built cinema housed in the Pillar Room in Olympia's Grand Hall.

Advanstar launched the Screening Suite in 2006, with it doubling in size the following year to accommodate more guests.

Teresa Osgood, a buyer at Primark, was one of the retailers attending the show in 2007: "The Screening Suite was very well organised. It's great to be able to preview the films we are going to back for the season and understand how high profile they will be, as well as get a feel for other licences coming through."

For more information on Brand Licensing Europe 2008, click here.


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