BLOG: Bringing stories to life

Egmont MD on why a good story is at the heart of every successful publishing licensing programme.
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Thomas & Friends, Winnie the Pooh, Mr. Men and Little Miss: each one a multi-million pound property selling millions of copies in multiple languages around the world. In 2008 Roger Hargreaves was the best-selling author in the UK, according to Nielsen data. Big business indeed – but it’s easy to forget that at the heart of each of these brands is something very simple: a good story, well told.

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