BLOG: Using Facebook to launch your brand - Licensing.biz

BLOG: Using Facebook to launch your brand

How the social networking site helped Little Airplane launch Small Potatoes.
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Little Airplane Productions creates and produces international pre-school television series like The Wonder Pets, and 3rd & Bird. In the past, we've relied exclusively on our broadcast partners to promote our shows a few weeks prior to their launch.

However, with our new series, Small Potatoes, we made the decision to start promoting the show ourselves a full six months before the show's premiere on CBeebies using only one tool: Facebook.

To read the full opinion, click here.

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