All 47 members of the licensing industry bobsleigh team are back in the UK and nursing their bruises today, having raised £30,000 for The Light Fund.
The Advanstar-sponsored event took place earlier this week at Igls near Innsbruck, with the team launching themselves down a full-size Olympic bobsleigh track, reaching speeds of up to 90mph and experiencing up to five times the force of gravity on some bends.
"We've returned after three days of being bruised, battered and scared witless, but everyone had a great time and, most importantly, we have raised a fantastic amount of money for The Light Fund," said event organiser Stephen Gould. "£30,000 is far more than we could have hoped for and I'm incredibly grateful to everyone who took part and all the other members of the industry who sponsored and supported us."
A host of prizes were also awarded after the event, sponsored by Allsorts:
Stiff Slider Award - for the person most petrified
Jane Garner, KilogramMedia
Big Bad Bobsleigh Bottom Award - the person most difficult to organise pre-departure to Igls
Simon Harris, Lunartics
Most Outstanding Slider - the person who has done the most for the trip in terms of fundraising effort
Jane Kennedy, RDF Rights
Cheeky Monkey Award - the person who pushed the boundaries of acceptability and got away with it
Julia Chalkley, Blueprint Collections
Track Turkey Award - the most preposterous look on the track
Matthew Primack, IMG
Track Dude Award - most stylish look on the track
Jakki Brown, Max Publishing
Cheshire Cat Award - the most spaced out look on the track
Angela Cullinan (AWE)
British Bulldog Award - greatest effort made in getting to Igls
Jez Parkinson, RAF
The Betty Boop Award - the best slide of the trip
Janet Woodward (Coolabi) and Jane Garner (KilogramMedia) in 56.573 seconds
The My Design Award - the fastest slide of the trip
Ian Down (Hamlins) and Angela Cullinan (AWE) in 56.482 seconds