The Light Fund Bobsleigh team now has its own branding - thanks to team member Geoff Reynolds at Pedigree Books and his designers.
Reynolds is already using the logo on his collectioon boxes, while other team members will also be incorporating it into their fundraising activities.
The Bobsleigh takes place between March 2nd and 4th at Ingles, just outside Innsbruck. Just in case you don't know, here's what it involves: two rides over a length of 1,220 metres, with 14 bends to negotiate and a vertical drop from start to finish of 98.1 metres. Speeds of up to 80mph will be reached on some bends and bobsleighers will experience five times the force of gravity.
Each team member is raising at least £200 sponsorship, while corporate involvement is also being sought - with the first deals likely to be announced shortly.
"The logo is a great asset," said event organiser Stephen Gould. "Who knows, given time we could go on to develop a whole style guide and I am very grateful to Geoff and all at Pedigree for their hard work and creativity.
"Anyone wanting a taste of what we have in store should take a look at www.fitb.com, where under Special Videos you'll find Bobsleigh and Skeleton crashes, plus under Events Videos you'll find the four man bobsleigh from Ingles... and it's scary stuff."
Companies interested in corporate sponsorship can contact Gould by clicking here.
Meanwhile, two new names have signed up, taking the total contingent to 45. Egmont's Emma Cairns-Smith and Tim Rudd-Clarke from Gemma International have joined the team. The other members are:
For the girls: Jane Kennedy (RDF), Fiona MacLeod (Fred and Ginger), Janet Woodward (Coolabi), Samantha Loveday (Licensing.biz), Zoe Upcraft (Chorion), Rhiannon McGowan and Lucy Moore (Brandzoo), Julia Chalkley and Lisa Shand (Blueprint), Jackie Kerr (CPS), Joanna Cassidy (Guide to the Licensing World), Angela Cullinan (IWC), Vicki Willden-Lebrecht (Bright Group), Michelle Sommerville (Marshmallow), Jakki Brown (Licensing Source Book), Lisa O'Connell (Murphys) and Jane Garner (KilogramMedia).
And for the boys: Ian Hyder (Licensing Source Book), Stephen Gould (Bear Conran), David Scott and Simon Foulkes (Rainbow Productions), Steve Pearce (Red Central), Chris Taylor (Impressive Ideas), Graham Saltmarsh (Cartoon Network), Miles Griffith (TUI Ski), Ian Down (Hamlins), Anthony Duckworth and Andy Downie (Zap), Patrick Bailey (Blues), Tim Kilby (Character World), Nick Adams (JOI), Matthew Primack (IMG World), Nicholas Tall (Speechly Bircham), Jez Parkinson (JAPCC), Keith Pashley (The Keith Pashley Project), Nick Austin (Vivid Imaginations), Neil Shinner and Andy Cooper (Worlds Apart), Simon Harris (Lunartics), Jamal Merdassi (My Design Company), Geoff Reynolds (Pedigree Books), John Prest (Sistema UK) and Edward Rixon (Uber Consultancy).