With just over four weeks to go, a further brace of big names have been added to the Licensing International showfloor.
Seltzer Licensing Group will be exhibiting on behalf of Unilever Ice Cream as it looks to increase it licensing-out activity.
Meanwhile, Clublife by Tiesto will also be present, represented by The Movement International.
"The breadth of companies showcasing this year is really impressive," said Liz Crawford, show director. "We have booked exhibit space for companies including American Express, Smith & Wesson, Smithsonian, Conde Nast and Yamaha among others.
"The recent addition of Unilever and Clublife by Tiesto further cements Licensing International Expo as the premier global event for entertainment and non-entertainment brands alike.
"We're very excited to host these companies at Licensing International this year. Both are global brands and Tiesto is a very strong international brand in Europe and around the world."