With the bobsleigh run in aid of The Light Fund now just days away, Bulldog Licensing and Gogo's Crazy Bones licensors Magic Box International and PPI Worldwide Group have stepped in with a sponsorship package which will see footage from the event appearing online.
Bulldog, Magic Box and PPI are sponsoring webcams which will screen footage from the event - available to view on YouTube - while Gogo's imagery will appear on the front cone of the bobsleighs.
"It is fantastic to have Bulldog and Magic Box on board," said event organiser Stephen Gould. "The webcams will create a huge amount of interest and I'm sure the whole licensing community will take great delight in logging on to see how we cope with such a challenge and also what we would look like with a facelift!
"Magic Box and PPI add an important international flavour to the proceedings, which already has passport holders of three nationalities taking part."
Bulldog MD, Rob Corney, added: "Having seen the British Olympic men elect to take the masculine route down the run in Canada - sans sled - we thought the sight of Gould et al following in their skids was something which should be recorded for posterity and brought to the industry at large."