Character World enjoys growth in US market - Licensing.biz

Character World enjoys growth in US market

‘Crafting is already well established in the USA so our new products have been well received,’ says Character World’s Danny Schweiger.
Author:
Publish date:
0 character world HQ.jpg

Character World is enjoying success within the US market thanks to the launch of its crafting line.

The business has secured distribution of its range of licensed craft goods in 800 Hobby Lobby stores across America, as well as access to 17,000 independents thanks to a deal with Darice.

“This is a great start to our plans to grow a global crafting division. Crafting is already well established in the USA so our new products have been well received,” said Danny Schweiger, co-founder and joint-MD of Character World.

“We’re confident of achieving even further growth in North America and will also be targeting the Australian market and securing further penetration across Europe and the UK, where crafting is experiencing significant growth."

By working closely with retailers the firm also hopes to increase its licensed bedding offering through enhanced category management.

Schweiger added: “Our third strategic focus will be on exploiting the opportunities presented by a burgeoning gaming market. Our portfolio already includes pan-European deals for Pokémon, Minecraft and Nintendo and we’re keen to expand on this stable of bluechip franchises.”

The firm’s plans have been bolstered further following the appointment of Simon Gardner, who joins as chairman after his tenure at Hasbro as global CMO and European president.

Related

Featured Jobs

Warner Bros Logo 620 x 349

Senior Category Manager.

Warner Bros. Entertainment Inc. is the entertainment arm of the world's leading communications company, Time Warner. Warner Bros. Entertainment Inc. comprises numerous divisions including Television, Home Video, Theatrical, On-line and Consumer Products.

Roaddahl_job_logo_final

JUNIOR GRAPHIC DESIGNER

Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP

Endemol_new_job_logo

Senior Product Development Designer

Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Deal or No Deal, Humans, Hunted, MasterChef, Mr. Bean, The Biggest Loser, The Island, Spelling Star, Your Face Sounds Familiar and many more. Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres, alongside digital, gaming, and distribution operations.