Children's mags celebrate ABC success - Licensing.biz

Children's mags celebrate ABC success

Redan, Egmont and Immediate all perform strongly; Moshi Monsters still leads the way.
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Children's magazines have shone in the latest round of ABCs for the January to June 2012 period.

Skyjack Publishing's Moshi Monsters Magazine has retained its position as best selling children's magazine in the UK for the third consecutive period.

The title, which launched in February 2011, has reached a circulation of 227,958, an increase of over 100 per cent in the last year and 34 per cent growth since February 2012.

"It's a huge achievement and we're immensely proud given the challenging market," said co-editor Emma Munro-Smith. "These latest figures show that if the content is appealing enough, kids will continue to engage with magazines."

Redan's flagship titles have maintained their previous top spots, while its Fun to Learn range has seen a solid boost in sales. FTL Peppa Pig has an average sale of 83,118 copies, an increase of ten per cent YOY, followed closely by FTL Friends with an average of 80,123 copies, up 11 per cent YOY.

Meanwhile, girls title Sparkle World notched up average sales of 78,816, an increase of 21 per cent YOY.

Robert Sutherland, MD at Redan, said: "We are delighted to not only be at the top of the pre-school ABC charts again, but also be able to report such a healthy increase in sales at a time when magazine sales on the whole are down."

Egmont's circulation across its entire portfolio increased by 20.8 per cent YOY, boosted by new launches for BinWeevils and We Love Pop. Like for like, the portfolio increased 1.9 per cent YOY and 1.3 per cent POP.

Thomas & Friends benefited from a re-launch, with Thomas Express now being published once a month and Thomas & Friends contining to be published every two weeks. The titles saw increases of 29 per cent and 18 per cent respectively.

Fireman Sam increased 16 per cent POP and 12 per cent YOY, helped by increased investment in distribution through key retailers.

Egmont also saw increased for its boys title Toxic, while BinWeevils debuted with 47,000. The firm's Disney licensed products portfolio recorded YOY growth of 2.7 per cent and POP growth of 2.5 per cent.

"This is a great set of ABC results for Egmont, showing strength and depth throughout our magazine portfolio, including an overall increase in circulation across all our titles," said Debbie Cook, director of magazines at Egmont Publishing Group.

Finally, Immediate Media saw its Youth & Children's portfolio increase in circulation by 13.3 per cent YOY, with pre-school titles growing by nearly 20 per cent YOY (19.3 per cent).

Andy Marshall, MD, commented: "The star performers in this set of ABCs are Girl Talk Art, with its strong debut of 59,000 demonstrating the strength of this brand extension; and also Cbeebies Special, Cbeebies Art and Something Special, which all continue to deliver great circulations, proving that there's still a demand from parents and children for trusted, quality printed magazines.

"We're also very pleased to expanding the portfolio, with several imminent launches, including print titles (Mike the Knight and Horrible Histories), as well as exciting new projects in digital, which we will be announcing soon."

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