Chorion teams up with Comic Relief

Deal secures Mr. Men and Little Miss brand as the face of charity's 2009 Early Years fundraising activity.
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The characters will feature on www.rednoseday.com/earlyyears and in the Early Years Kits, which will be distributed to groups across the UK in the build up to Red Nose Day next year.

The brand's involvements will be further strengthened by the publication early next year of a brand new Mr Funny story with £2 from each book sale going to the charity.

Mr Funny's Red Nose Day is being written and illustrated by Adam Gargreaves and published by Egmont on February 2nd.

John Collins, Chorion’s senior marketing manager, Europe, commented: “We are absolutely delighted that the Mr. Men and Little Misses will be able to support such a worthy cause. There is a character for everyone so each child will easily relate to onewho will inspire them in their fundraising efforts.”

Michele Settle, marketing director of Comic Relief added: “Mr. Funny has been on our radar for a while, so Comic Relief is thrilled to have the Mr. Men brand on board. There’s a lot of synergy between what we do and the thinking behind Mr. Funny’s Red Nose Day. It’s all about cheering people up, for a good cause.”

Red Nose day 2009 will take place on Friday 13th March.

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