CPLG, Warner and Saban Brands sign up for BLE

Key agency back at show after six-year absence, while Saban to make debut.
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Licensing agency CPLG is returning to this year's Brand Licensing Europe following a six-year absence from the show.

In addition to the Hammersmith-based firm, organiser Advanstar has also confirmed that the newly formed Saban Brands will be making its debut, while Warner Bros Consumer Products is returning.

CPLG will be highlighting both its entertainment and sports divisions - including such properties as The FA, Rugby Football Union, Strawberry Shortcake, Care Bears, WWE and Shrek.

Saban, meanwhile, will be focusing on promoting Power Rangers, while WBCP will be pushing the likes of Harry Potter, Looney Tunes and Green Lantern.

"We are delighted to be announcing three industry heavyweights to the Brand Licensing Europe line-up," said Jessica Blue, event director. "The confirmation of these exhibitors is a perfect demonstration of the high calibre of the show's content as a must-attend event for all global brands."

BLE will run from September 28th to 30th at London's Olympia.

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