Dates confirmed for BLE 2011

Three-day format remains as Advanstar names October 4th to 6th.
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Brand Licensing Europe will take place a week later than usual in 2011, with Advanstar confirming the show will return to Olympia from October 4th to 6th.

This year's event - which took place last week - has already been praised by exhibitors and visitors alike for its buzzy atmosphere, strong retail and licensee attendance and the addition of a third day.

Bettina Koeckler, SVP, licensing EMEA at Chorion, told Licensing.biz: "It was a very busy show for us and all clients seemed in a much more positibe mood. Last year was already an improvement, but this year was really optimistic and forward looking. The third day was very helpful; we still had meetings back to back."

Make sure you keep reading Licensing.biz for full reaction to Brand Licensing Europe later this week.

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