DC Thomson showcases new The Beano 'Past and Present' puzzle - Licensing.biz

DC Thomson showcases new The Beano 'Past and Present' puzzle

The jigsaw blends the classic The Beano comic artwork with the contemporary Dennis the Menace and Gnasher design.
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DC Thomson has unveiled its latest addition to its partnership with Gibsons in the new The Beano ‘Past and Present’ puzzle.

In a first for the brand, the jigsaw brings together two distinct creative directions for the property with the classic The Beano comic artwork blended with the contemporary Dennis the Menace and Gnasher design. 

This latest addition joins Gibsons popular line of The Beano games including The Beano 1000pc and Dennis and Gnasher 150pc jigsaw puzzles.

“Gibsons has very effectively utilised the fantastic selection of artwork we have on offer and created a unique twist on a classic puzzle," said Tim Collins, head of brands at DC Thomson.

"As we approach the key Christmas gift buying season, we’re confident this latest addition to their range will be a big hit among The Beano fans of all ages.”

Kate Armitage, marketing director at Gibsons, added: “The Beano is a fun and iconic brand that boasts high levels of consumer awareness and cross-generational appeal. Our new ‘Past and Present’ jigsaw has been designed to capture the spirt of the brand across the years and with lots of early positive indicators from retailers, we definitely think we have a winning product on our hands."

The Beano ‘Past and Present’ puzzle is now available from Amazon.

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