DC Thomson Consumer Products has partnered with food sales, marketing and distribution specialist Food and Drink Hub Scotland to expand the Maw Broon's Kitchen brand at retail.
The two firms are launching Maw Broon’s Retail Management, a new business that sees Food and Drink Hub Scotland become the sales and distribution arm of Maw Broon’s Kitchen products
Food and Drink Hub Scotland will be responsible for supporting the licensor and its partners as they expand the Maw Broon’s Kitchen brand at retail this Christmas.
The company will launch the extensive line of Maw Broon’s Kitchen cakes, bakery, confectionery and gifting items into grocers, garden centres, delis and farm shops across the UK.
“We are delighted to be involved in supporting DC Thomson and its food and drink brand licensees develop and grow the Maw Broon’s Kitchen Brand through collaborating and working in partnership with all stakeholders," said Paul Anderson, managing director of Food and Drink Hub Scotland and the new Maw Broon’s Retail Management Business.
"We believe that through our unique Hub model and working in partnership with DC Thomson, licensees and retailers alike we can further increase the opportunities for the brand.”
Food and Drink Hub Scotland will also launch the first ever Maw Broon’s Kitchen pop-up café at the Eat Drink Discover Scotland food festival this weekend.
The pop-up café will serve a menu of Stovies, Mince Rolls and Afternoon Tea for Two and will serve as a test to see if the concept of a permanent café could work in key cities.
“We launched the first Maw Broons products late in 2012 and are now accelerating plans because of consumer and trade demand," said Tim Collins, head of brands at DC Thomson Consumer Products.
"We are delighted to welcome Food and Drink Hub Scotland as a partner. They bring really detailed expertise to reach new audiences and open the door to greater commercial opportunities for the brand.
"We look forward to celebrating the brand this weekend with our very first Maw Broon’s Kitchen inspired pop-up café at the Eat Drink Discover Scotland food festival as well - the perfect chance to showcase the best of Maw Broon’s to all visitors and partners.”
DC Thomson Consumer Products is looking to establish Maw Broon’s Kitchen as a standalone food brand in the food, drink and gifting sector, firstly in Scotland, before expanding across the UK and overseas.