DC Thomson to launch new range of Beano Dr. Martens - Licensing.biz

DC Thomson to launch new range of Beano Dr. Martens

New line will be available for adults and juniors later this month.
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Following a successful first collaboration, DC Thomson Consumer Products has extended its partnership with Dr. Martens to launch a new autumn/winter 2014 limited edition The Beano collection.

The new A/W 2014 The Beano collection stars Dennis the Menace, Gnasher and Minnie the Minx, and the line will be available for adults and juniors later this month.

The second range of boots are available for infants in sizes three to nine and juniors in sizes ten to three. In addition to laces, the styles made for children also feature a side zip and new to the range is a T-bar style shoe.

 “The first ever line of The Beano Dr. Martens was a complete success, so it’s fantastic to be able to launch a brand new collection just in time for the school term and in the run up to the festive season," said Tim Collins, head of brands at DC Thomson.

“The Beano and Dr Martens collaboration is a perfect fit and leading part of our growth in the footwear, apparel and accessories categories.”

The autumn/winter 2014 limited edition The Beano collection will be available from Dr. Martens stores internationally and at selected independent stores from this month.

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