DCD Publishing strikes Redan deal

Firm to represent Sparkle World and Redan Fun to Learn brands.
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1_Sparkle World, small.jpg

DCD Publishing is celebrating after securing a deal to create licensing programmes for Redan's Sparkle World and Fun to Learn brands.

Fun to Learn is the umbrella brand for Redan's range of pre-school magazines, including Friends, Favourites, Peppa Pig, Ben & Holly's Little Kingdom and Bag-o-Fun. Over 5.5 million Redan Fun to Learn magazines are sold every year in the UK, with Friends and Peppa Pig being the top two pre-school titles in the UK.

Sparkle World, meanwhile, is the second most popular title in the primary girls sector, posting an average sale of 65,457 copies per issue (ABC Jul-Dec 2010).

"The licensing programme for Redan Fun to Learn will support and reflect the educational fun and creative values associated with the brand, while Sparkle World licensing will be playful, entertaining, imaginative and glittery," said Michael Gottlieb, head of licensing at DCD Publishing.

Robert Sutherland, MD of Redan, added: "We are delighted to have DCD Publishing on board to help us establish our well known brands in other licensed categories."


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