DQE inks deal with Egmont

Firm signs exclusive publishing deal for The Jungle Book TV series with Egmont, Germany.
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DQE has also named Belltex as non-exclusive partner for Jungle Book-based products in Germany, Austria and Switzerland.

The deal will see Egmont manufacture and distribute German language books in a variety of different formats including character books, friendship books, school diaries, pop-up books, comic books, painting books, and poster books.

Egmont has been granted publishing rights for The Jungle Book in German speaking Europe.

DQE's deal with Belltex (Belgium) will see the firm manufacture and distribute bed linen and other homewards based on the The Jungle Book in Germany, Austria and Switzerland. This adds to an earlier deal between the two firms for The Jungle Book for the region of France and Benelux.

Tapaas Chakravarti, chairman & CEO of DQE Group, commented: "Egmont has a great track record and penetration in the German speaking European markets and we believe that we have made the right choice in partnering with Egmont for Jungle Book publishing.

"This is the beginning of a new and strategic relationship and we look forward to our continued association with them."

On the Belltex agreement, Tapaas added: "This is our second deal with Belltex, this time for Germany, Austria and Switzerland for bed linen. We are sure The Jungle Book franchise will prove to be very successful and beneficial to all our partners."

Oliver Grundel, project manager merchandising, sales and co-productions, ZDF Enterprises, DQE's licensing agent said: "We are delighted to join forces with Belltex, one of the leaders in the field of home textiles.

"Belltex's outstanding market position and professionalism fit ideally into our overarching strategic structure of strong partnerships for optimum sales of a classical, superior property such as 'The Jungle Book"

He further added, "We are pleased to have found in Egmont a high-caliber partner of long standing for the exploitation of the 'Jungle Book' rights. Thanks to this agreement with Egmont, we have laid down the groundwork for the transfer of the 'Jungle Book' brand's enormous potential to the publishing sector."

Volker Busch, CEO of the Egmont publishing group, concluded: "The books based on the TV series The Jungle Book will play a major role in the portfolio of our children's book label SchneiderBuch.

"As a classic of world literature, 'The Jungle Book' is clearly a major new addition to our publishing program. The fact that it is currently being brought to life again in a brand-new CGI-animated TV series is a major asset for SchneiderBuch."

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