Egmont celebrates LEGO magazine success with latest ABC figures

LEGO Star Wars magazine has reached an ABC figure of 80,012, while Disney Frozen continues to have the highest ABC figure in the children’s market.
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Egmont Publishing has released its latest ABC figures from January to June 2016, with its LEGO Star Wars magazine going from strength to strength.

The title, which launched in July 2015, has reached an ABC figure of 80,012, up almost 38 per cent period-on-period.

“We are thrilled with the success of LEGO Star Wars magazine,” said Jo Doubtfire, publisher of Egmont’s Disney magazines portfolio.

“The title combines two of the most popular children’s brands and young fans delight in interacting with their favourite characters through the stories and activities in the pages of the magazine. Plus, our highly collectable covermount programme really supports this.”

Egmont has also enjoyed strong results with significant year-on-year and period-on-period increases for the pre-teen own brand titles, Toxic and Go Girl.

Disney Princess magazine has also enjoyed a period of uplift, while Disney Frozen continues to have the highest ABC figure in the children’s market, with an ABC figure of 84,021.

Cally Poplak, MD of Egmont Publishing UK, added: “I’m delighted with Egmont’s performance in this round of ABCs.

“The children’s sector of the UK magazine market continues to thrive and we know from our research that parents value the physicality and the package printed magazines offer – they appreciate how they offer time away from screens, and enable them to spend time doing activities and reading with their children.”

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