To celebrate Mr Tickle's 40th birthday this year, a team from children's publisher Egmont UK will undertake a special charity bike ride, in aid of Springboard for Children.
Taking place from July 22nd to 24th, the 40-strong Team Tickle will cycle from Giggleswick in Yorkshire to Ticklerton in Shropshire - a total of 157 miles - to raise funds for the charity, which gives the gift of literacy to children who struggle with reading.
The ride is fully supported by the Hargeaves family, with Adam Hargreaves producing a bespoke line drawn Mr Tickle commemorative drawing.
"Mr Tickle's 40th birthday offers Egmont a unique opportunity to support children's literacy in the UK, a subject very close to our hearts," said Team Tickle's David Riley, MD of Egmont Publishing Group. "Our company exists to inspire children to read and we are very grateful for the kind donations made by members of the public.
"The Team Tickle look forward to getting on our bikes and supporting this worthy cause."
If you would like to donate to Team Tickle, simply click on this link.