Egmont launches Animal Cuties title

New monthly magazine to target five to eight year-old girls; ZhuZhu Pets competition in first issue.
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Egmont is continuing to add to its portfolio of girls titles, rolling out new monthly magazine Animal Cuties.

The launch follows the success of All About Animal Cuties, a one off publication in Egmont's All About... range.

The first issue of the magazine - which will have a print run of 65,000 - includes a set of 12 animal postcards and a six-piece stationery set and pencil box. There will also be the chance for readers to win characters from ZhuZhu Pets.

"Egmont has vast experience in creating magazines for girls of this age, so we know what works," said Debbie Cook, director of magazines at Egmont. "The phenomenal success of the one-shots All About Animal Cuties magazine means we know for certain that our unique mix of cute animals, girliness and collectability is spot on for our target audience; they love it."

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