Egmont Publishing and Immediate Media Co celebrate the latest ABC results - Licensing.biz

Egmont Publishing and Immediate Media Co celebrate the latest ABC results

Egmont's own brand title Toxic heads the firm's growth, remaining the UK's number one tween boy's magazine.
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Recently published ABC results have shown good growth across a number of publishing titles including those from Immediate Media and Egmont Magazines.

However, Moshi Monsters Magazine and the Bin Weevils magazine both experience a dip in readership.

Egmont continues to outperform the consumer magazine market with its combined print and digital circulation of 2,780,656, representing -0.97 per cent year on year.

Meanwhile, Immediate's digital portfolio shows impressive growth of 310 per cent year on year in the latest ABCs, now at 43,450.

The firm's star performers contributing to the results include: Radio Times, BBC History Magazine, BBC good Food, BBC top Gear, BBC Focus and Youth & Children's.

Immediate Media CEO, Tom Bureau, said: "I am delighted that Immediate continues to lead the consumer magazine market with our portfolio-wide performance.

"As the special interest content and platform company, our focus is to create brands and content that inspire our consumers' passions.

"Exclusively focusing on special interest brands is a good place to be, was these results show. We are less than one per cent down year over year.

"Our brands continue to thrive as print products, at the same time as we develop them into multi-platform businesses."

Meanwhile, Egmont Magazines has also enjoyed strong ABC results, with its own brand title, Toxic leading the circulation increases.

The title reported its fourth consecutive period of growth, with a 22.1 per cent growth year on year, making it the UK's number one tween boy's magazine.

Go Girl, Egmont's own brand title for pre-teen girls has also reported consecutive periods of growth, with circulation increases of 6.6 per cent year on year..

Debbie Cook, director of magazines, Egmont Publishing Group, said: "We're really proud of this set of ABC results for Egmont's magazine portfolio and in particular it's great to see our own brand titles continue to thrive in such a tough market.

"It's brilliant that our continued investment in digital extensions to our magazines, as well as in new launches, has yielded success, and both of these areas will remain a priority for us.

"These results prove that we remain the leading experts in both the pre-tween boys and girls markets, which is something we really value."

Taking a knock this first half of the year, the offical Moshi Monsters Magazine's readership dipped 8.5 per cent to 208, 535, while the Bin Weevils Magazine saw a slump of 44 per cent.

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