JAM Media has signed a global publishing deal (excluding North America) with Egmont Publishing for Little Roy.
A hybrid of live action and animation, Little Roy airs on both CBeebies and CBBC in the UK and follows the everyday adventures of five-year-old Roy O’Brien, as his cartoon abilities and enthusiasm cause mayhem.
Egmont's publishing programme for Little Roy includes TV tie-ins for print, eBooks and magazines.
“We are delighted to team up with JAM Media and through great storytelling bring Little Roy to life in our magazines and books," said Egmont Publishing’s Silvia Figini, vice president global licensing management.
John Rice at JAM Media added: “Egmont Publishing is the perfect partner for Little Roy with a fantastic reputation in global publishing. We want fans and their families to be able to interact with Little Roy and his adventures in a multitude of ways and are we are excited to be working with a leading publisher on these new print and digital products”.
Little Roy has already presold to RTE (Ireland), ABC (Australia), NRK (Norway), SVT (Sweden), DR (Denmark), YLE (Finland), VRT (Belgium) and HOP TV (Israel).