Egmont teams up with Miniclip

Firm to publish The Insider's Guide to website for kids.
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Egmont Publishing Group is teaming up with kids website, Miniclip, to produce a special insider's guide.

Later this year, the company will launch The Insider's Guide to Miniclip. Part gaming encyclopaedia and part behind-the-scenes guide to what it's like to be a games developer, the book will be targeted at boys aged seven and up.

It will feature never-before-published cheats and codes for kids to use on the site, and will also be full of the latest games stats and facts such as all-time highest scores, top ten lists and exclusive insights into Miniclip developers themselves.

"We are really excited about our partnership with Miniclip," said David Riley, MD of Egmont Publishing Group. "This book will be the essential guide for the Miniclip fan, providing them with engrossing and rewarding content, stimulating their online experience."

The launch will be supported with advertising on the Miniclip site, as well as other digital activity.

Miniclip is the internet's largest games website where kids can easily play online games and interact with other children. It hosts over 750 games on the site and, on average, two new games are released every week.

Miniclip has 68 million monthly unique users worldwide, with the majority of the audience aged between five and 17.

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